After launching Siftery Track to our
At the intersection between product and marketing, Siftery's product and growth
At the intersection between marketing and product, Atlassian’s product growth team operates as a crucial pillar to achieve the company’s mission to "unleash the potential in every team".
The department optimizes the AARRR funnel of JIRA, Confluence and Bitbucket, with multivariate experimentation. It also provides and sustains an experimentation platform, growth tools and feeds the company with insights derived from experiments and customer research.
I led the design of the onboarding experience for our beta users between November 2017 and January 2018. I have collaborated with the CEO and engineers to build early versions of the growth process to increase
functioning growth process and improve the growth tooling. To do so, my manager and I introduced user centered methodologies that helped increase Atlassian’s user base by hundreds of thousands new active users.
Out of the dozens experiments I designed and launched on Bitbucket, JIRA and Confluence, I have selected interesting examples to illustrate the workflow I have learned and practiced at Atlassian.
Giving shoppers the ability to cash out earnings in real-time meant making fundamental changes to the way earnings have worked since Instacart started. Historically, a shopper’s earnings would accrue on a weekly basis before automatically transferring to their bank accounts.
- Guiding the uninitiated all the way to their own personal promised lands.
- How can we make sure even more strangers turn into thriving users?
